Opportunities for Android Advertising

The Android platform for mobile phones has recently become one of the top mobile phone operating systems in the world. Android is based on free and open source software so that it can be implemented on many different mobile devices on a variety of networks. This adaptability means much more available clients, which always means good things for advertisers. Android is the second most used mobile platform in the world and every one of those users is a potential customer.

When the Android platform was still in its infancy, it was difficult for businesses to advertise on handheld devices. Thankfully, Google has changed the way we think about mobile advertising and how it is viewed on a cell phone. One of the first ways to advertise on Android, and still one of the most popular, is through mobile format website ads. These ads have been specially designed to be viewed on a mobile browser and work as seamlessly with the page as an ad on a computer browser. These ads can be a great option when partnered with a website which is commonly used on a mobile phone.

In 2009, Google shook up the emerging sector of mobile marketing and brought great new things to Android advertising. One of the most exciting features is the emergence of in-app advertisements. Applications built for mobile devices are one of the most popular sources of information and entertainment for users of the Android operating system. Because of this, it only makes sense to target the app market with advertising.

There are actually multiple types of ads that can appear within an app. Ads can range from links to other apps in the marketplace to Amazon store links to purchase items and everything in between (including Twitter pages!). There are also multi-panel banners which can animate multiple ads together as well as full screen expandable ads which can even include playing a video file – there are lots of options with Android advertising.

It is easy to see that there are many options for a business to successfully market itself on the Android. Internet advertising is time-tested and has now been adapted for the mobile platform. Android advertising has also expanded into the marketplace with a variety of in-app ads that are sure to entice users and create new customer bases.