Games and Brand Extension – Do They Click?

For this article I wanted to look into the way that traditional games and gaming elements have been used to enter the mainstream space from a business standpoint to either incentivise consumers or engage them on a different level.

Games are primarily an entertainment medium, but that hasn’t stopped companies from having games developed to reach a different demographic than perhaps represents their core market. An ad campaign may run for 2 weeks, 4 weeks or 2 months but branding within a game can have a much longer shelf life. The most common example of brand extension within the gaming arena focuses on movie tie-ins. Many Disney/Pixar films release a game based on the film around the same date. It helps consumers engage with the film on a deeper level and get to know the characters and brand better making it ultimately more likely that additional purchases of merchandise or DVDs are made. The main issue with game tie-ins however is often they are rushed to coincide with the film release and most end up being fairly average titles. The sheer fact that the majority are aimed at a very young audience means though that children tend not to worry too much about this and just enjoy controlling the characters.

Looking at something completely different from an engagement aspect. Papa John’s pizza in the UK released a mobile gaming app which had you deal with pizza orders and create pizzas as perfectly and speedily as possible. App was priced at 69p with the hook being if you reached a certain score then you could earn a free pizza. It was a well made game and was quite a fun stand alone game as well as being challenging in the later levels. The only disappointing part was upon reaching your free pizza it was for collection only which limited me somewhat but was still a good prize.

Weight Watchers UK campaign last year focused on treating weight loss like a game thanks to the point system that was in use. It was an interesting take on things but it wasn’t continued for the 2013 marketing campaign. Arguably, despite the fresh take on losing weight, it didn’t engage the largely female audience of its membership base as even now, females are still in the minority when it comes to enjoying games. It perhaps didn’t resonate as strongly as it should have.

When there is a natural gaming tie-in that fits organically such as in Wreck-It-Ralph you get the best of both worlds – a good film and a very relevant game. You even have in-game advertising which can be seen in many of the Need For Speed series of games. Rockstar also create such believable worlds with their Grand Theft Auto series that there are teams dedicated to creating fictional brands within this universe – they actually extend their own brands within the games and also into the real world. Rusty Brown Ring Donuts is one that always springs to mind.

I’d be interested to hear any other examples you may have experienced perhaps in countries other than the UK.

Android Mobile App for Reading Newspaper

A new Android mobile app has been developed which makes reading newspaper electronically very easy. This app is exclusive to Android mobile users. It delivers a new dimension in a way that it enhances content from printed articles using Smartphone. It delivers rich content from digitally watermarked images featuring on the front pages of various newspapers.

Readers can download Mobile Reader application and instantly view video, slideshows and other content of interest from the newspaper. Newspaper reading mobile app uses the phone’s camera to see digital watermarks which have been embedded into printed images. This provides and delivers interactive, informative multi-dimensional experience from static newspaper pages. This application provides an opportunity to the news media to a new era of integrating print media with electronic assets that will greatly enhance the readers’ reading experience with the aid of live video and information, giving them enlightenment and enjoyment. The advertisers also stand to gain as they have a new medium for advertisements.

Digital Mobile Reading app is presently available for Android enabled Smartphone, simply provides with an innovative and smart and powerful medium to a establish a new level of engaging readers. It also helps in attracting a new generation of readers by providing exciting, interactive experience while going through newspaper articles.

Readers have to simply hold their Smartphone four to six inches above the internet-enabled images, which are identified by a small phone icon. The app instantly recognizes the images and connects readers to related digital content such as video and slides in relation to a news item. The newspaper reader never had it so good. Now he can relive the convenience of routinely browsing the printed pages along with the ability to instantly access timely, deep, multimedia, news content previously available only online. Newspaper, magazines and other print news media, in a way, have become web browsers connecting readers to a windfall of information, entertainment and a rich reading experience. Mobile reader app developer has facilitated digital watermarking of print ads which greatly enhances value proposition to the publication’s advertisers.

This app lets mobile devices to see and hear media content through its cameras and microphones. The readers can simply direct their Smartphone at the printed content they are interested in and they are instantly produced a range of network services such as a product’s sale and purchase, video, which can be saved for later viewing or to be shared with others.

Mobile Reader Android app development has done wonders to the news industry and in a way, it has completely changed the way people will go through the news now.

Android Advertising And Your Business

At home or away, nearly everyone now has a cell phone. It was only a matter of time before advertisers took note of this fact, and developed ways to bring Android advertising to the masses. If your business is not yet harnessing this power, now is the time to get started.

Once of the reasons that some business owners have been hesitant to join in is simply that they did not understand how to launch their own campaign. This problem can easily be solved by using a mobile advertising company. The service that they provide is a simple one. It allows you to set up a campaign, launch it, and then track your progress. All of these factors are vital for success.

The cost for this service will vary. Generally, Android advertising can be purchased in two ways: cost per thousand impressions, or cost per click. It will be up to you to determine which the more affordable option is. This should be done based on the type of campaign you plan to launch. As far as exposure goes, either is a fine option. Both options can be used to quickly spread the word about your products or services.

Most Android advertising is done via text links or banners. Banners are available in several different sizes. Having the ability to track progress will help you determine if you have made the best choice. Many people overlook the power of text. However, when well written, it can be quite powerful. Banners are great too, so long as it grabs the attention of the viewer.

Though you should use a mobile advertising company to produce and launch campaigns, rest assured that the decisions are still in your hands. You will be able to customize and change your advertisements as you wish. This type of company is only in place to help, not dominate. That said, help is there when you need it. They want you to be successful, because if you are not, they are not.

Before launching any advertising campaign, it is important to make sure that your website is ready to receive traffic. After a campaign is active is not the time to go back and make tweaks. The site should be functional and ready for business. Always remember that there is only a small window of time in which to make an impression. Make sure that your homepage is built to impress.