How Will the Battle of Apple V Android Affect Mobile Marketing?

Android is devouring market share at an alarmingly rapid pace on its way to the top of the mobile OS world, but, if you’re at all interested in mobile trends, you probably already knew that. But while Android continues to conquer, what you may not realize is how significantly this trend could affect what have become common practices among advertisers and businesses that want to take advantage of the new media frontier. As Android’s growth outpaces Apple’s, even after the release of the iPhone 4 just months ago, the once commonplace question for brands getting started with mobile marketing-native app, or mobile website?-no longer seems fitting for the state of the mobile market.

Those who built iPhone apps (instead of mobile websites) early on to capitalize on the remarkable growth of the market, are now, when it comes to market share, bound to Apple’s fate as the competition intensifies. To better articulate the problem with building native apps while the mobile market remains fragmented, let me first provide a little background information. The biggest barrier to Apple’s growth at this time, and what is empowering Android to snatch up more of the market, is that the distribution channels for the iPhone are very limited. In the U.S, AT&T isstillthe only wireless carrier that sells the iPhone. After months of rumors of a Verizon iPhone in the works, AT&T remains thesolecarrier to provide service for the iPhone and, therefore, Apple’s only distribution channel. Meanwhile, Android devices are available through any major carrier in the U.S., including Verizon, AT&T, Sprint and T-Mobile, which makes the Android platform available to many more mobile users. That means, despite the wild popularity of the iPhone, unless, and until Apple can work out deals with other major U.S. carriers for distributing the device, iOS will keep bumping into the ceiling when it comes to global market share. And so will advertisers that have hitched their wagon to the iPhone star.

Whether or not Apple takes the steps necessary to recover market share (such as broadening the iPhone’s distribution channels), in the meantime marketers need to start re-evaluating their strategies for moving forward on the mobile web. In the past, a device-centric marketing campaign wasn’t necessarily a bad approach-prior to the rise of the Android operating system, and its adoption by consumers and carriers alike, iPhone owners were the audience worth targeting, whether through mobile advertising or developing a branded app native to the iOS platform.

But businesses that released iPhone apps early on may not have realized how much that choice would limit their exposure in the months and years to come. Today, it has become critical for advertisers to consider market (and audience) segmentation when weighing mobilization options. And in many cases, unless there is some circumstantial reason to consider iPhone owners a more qualified audience, or one with more buying power, it’s hard to make the case for an iPhone app, which will cost more to develop and ultimately reach less than a quarter of all mobile users.

If the current trends are any prediction, the mobile market will remain fragmented, as each platform grows and progresses separately from others. This means, for advertisers and businesses that want to overcome market segmentation and reach mobile users on all platforms, the best option currently available is website mobilization. Though there are some situations where building an app can be advantageous to advertisers, when it comes to today’s mobile market, to make your business accessible to the broadest audience, website mobilization is clearly the best solution. With a mobile web site, marketers, businesses and individuals can work around platform fragmentation problems, and start engaging the broader audience.

How to Look for the Best Android Apps and Games

After purchasing a new Android device, whether it is a tablet or a smartphone, we then turn to the marketplace in search of the best Android games and apps. There are numerous on-line directories available that have very comprehensive lists, some better than others. Generally these lists are divided into sections, for instance, the most popular, the hottest, the top rated, plus there are also lots of reviews to browse through for the best Android games and the best Android apps.

For those who are after Android applications, there are screenshots and quite often short videos illustrating how these apps or games work. These can be found in the arcade and action section and if you are looking for the best Android apps, these can be used for productivity, communication or entertainment purposes. Many other categories are available, from where you can choose applications or games that fulfill your needs.

Of course there are large numbers of new games and apps coming out into the marketplace every day. Some of these are free and for some, there is a small charge. The best Android games or apps can be either, if a game or app is free it does not imply any lesser quality, in many instances the opposite can be true. Most of the free apps have ads displayed and are they are usually unobtrusive, but sometimes, ads can be really annoying by blocking important content from the game or because they are placed in a position where you can touch accidentally.

Almost every Android application list website lets you subscribe to the RSS feed to get the latest updates so you’ll be the first who knows when a new app is available. Each application has a detailed description, from ratings and comments to required system permissions, screenshots or a direct QR bar code or market link for direct downloading from your phone.

As well as finding internet reviews for the best games and apps, quite often we will find out about a game or an app from a friend or colleague. Personal recommendations or reviews are always highly influential. Different groups and ages of people will be interested in different things, but there are enough of the best games and apps out there, to meet everyone’s needs.

If one particular app or game does not suit or does not perform as expected, it’s a simple process, just like programs on a laptop, to delete the game or app from one’s device. Android OS is designed in such ways that require minimal resources on the device, so it is possible to have numerous games and apps running on the one device.

Read Product Reviews to Find the Best Value

It’s not uncommon to ask a friend or neighbor how they like a particular item they have purchased. This could be a mixer, a grill, or any other item. People like to know what others think of a particular item before they go out and buy it. That’s the same thing with shopping online and ecommerce, except for the fact that you can’t easily ask your friend or neighbor what their experiences are. That’s where product reviews come into play.

Surely, as you have been shopping online you have noticed under a product it’s star rating. Not all websites offer this, but many do, and this is where you can easily read reviews and see what others have to say about a product. Generally, if a product only has one or two ratings you can’t take the information 100% at face value. That’s because although many reviews are written by legitimate consumers, some are fake reviews to make the product look better than it is. So, when you are shopping online and using product reviews to help you make a decision you need to know what to look for.

First of all, don’t look just at the star rating. Actually read what the reviewers said. This will give you good insight into the product and whether it will work for you or not. For example, you may see a product rated at 4.5 stars, which is a great rating. However, when you begin reading the reviews you notice the lower ratings were given by people who complained the dimensions of the product were larger than specified on the box. If you have a tight space then this is important information to you and may change your mind as to whether or not you should buy the item. The same thing goes for software. What if the software has great reviews, but the reviews left were all by computer programmers? This might mean the product is more advanced than you would like to think or that you won’t be able to use it as it was intended.

When it comes to shopping online product reviews are truly the only way for individuals to get a good idea of what is good and not so good about an item they are interested in buying. Keep in mind, too, that there are other websites that are in the business of writing reviews so you should do a little bit of research and see what various reviews say about a particular product before making a purchase. Putting in a little bit of effort on the front end will allow you to buy an item that is most likely to work for you and your needs.