Cause/Effect Relationship Between Android Development and Mobile Industry

Mobile Industry is experiencing a devastating change phenomenon. A small communicating handset has transformed into a mini computer maintaining its original functionality also. Numerous Companies have integrated the qualities of computer on mobile phones for enhanced functioning. Experience Google’s role in this dynamism.

Google is a supreme power for the past decade in the web industry. It processes billions of search requests every day. However, Google’s dominance is only limited to desktop PC, which is gradually being replaced by the small screen mobile devices. Every year sale of mobile is increasing; currently it is three times more as compared to desktop. The launch of Android OS is Google tactic to expand its infiltration into the speedily growing profitable mobile market.

The Android platform is Google’s outstanding business model. Android technology is an entirely open-source platform. Developers can create mobile applications by using the phone’s core features. Android developers equipped with the tools that allow applications to collect data using a variety of the platform like the Internet or other users.

The Android OS committed to bringing the same experience users have on a desktop personal computer to the mobile phone. Mostly, mobile phones operate in a closed environment where applications permitted by the producer can be allowed to run on devices. However, With Google’s Android, software developers can install any software they develop, quickly. The cost reduction in application development opens a new market segment for software developers.

Google is the owner of multibillion dollar advertising business on the web and planning to shift this to the mobile domain. Smaller display screen is a big challenge to advertising space. In spites of some limitation, mobile devices have opened the new doors of opportunities due to location based adverting. Market can target directly to potential consumers. All Androids mobile devices are connected to the Internet to help achieve location-based advertising services.

In this competitive world, developing space in the market is not an easy task not even for the big boss like Google. There are numbers of barriers for Google before reaching the success point. The main obstacle to Android’s victory is the indolence with which mobile network service providers are adopting Android machine.

The Google’s Android mobile OS have also faced opposition from phone manufacturers for multiple reasons. Some of them feel that operators and users will totally re-customize phone application that makes their own applications useless and destroys their unique identity. Others fear mobile OS without licensing fees could flood new company into the market. This will adversely affect their market share for the existing mobile company.

Some of the Largest Brands Are Using Game Based Apps For Advertising and Promotions

Over 550 businesses and schools have used a scavenger game application available on iPhone and Android mobile devices to drive and enhance their advertising and promotions. The SCVNGR app development platform includes notable users such as the Boston Celtics, Boston Globe, New England Patriots, Journeys, The New York Times, Universal Music Canada, Warner Bros, as well as colleges and universities including Princeton. Using mobile games as a platform for ads and promotions is one of the latest trends in consumer engagement, especially the millennial generation that grew up on video gaming.
 
The essence of the SCVNGR platform is three interconnecting elements: Challenges, which are things to do at places; Treks, which connect places and challenges; and Rewards, that offer benefits for playing. Players earn points in a Challenge – checking-in is worth a point, telling your friends where you are is worth 2 points, and and providing content about a location such as a picture is also worth 2 points. The platform’s database is understood to include already over 20 millions locations.
 
Marketing opportunities abound, from directing a Trek to a specific location with advertising and promotion opportunities along the journey and at the destinations, through utilizing consumer experiences and user generated content that involves the brand at Challenges and Treks. Of course, the Rewards can easily be tied to photo opportunities and further promotions. Fun and games are thereby able to leverage off brand related content, locations & competition.
 
For instance, a Philadelphia Diamond retailer, Robbins Diamonds, fashioned an interactive city-wide treasure hunt to find a hidden diamond ring. Clues were delivered to competitors cellphone’s by SMS text messages, mobileweb or in-app notifications. Pre-event publicity and media coverage included media from traditional print through to digital blogs. As a result, there were almost 2,000 applications for the 250 available spots and 2.5 million impressions for the retailer in TV, print, radio & internet immediately before their busiest season. See the full case study at scvngr.com

Advertising and promotions are no longer one way streets – mobile apps like SCVNGR & others are paving the way for experiential marketing utilizing the mobility benefits of those media and mediums that are with us 24/7 – the mobile phone. As Robbins Diamonds was able to accomplish, you can use a mobile app to rise above the noise produced by your competitors and saturated ad markets. As well, by involving your customers in an experience they will remember and associate with your product, you are creating a positive top of mind recall event that will be hard to match through conventional ads or promotional opportunities.

Train Your Brain With Action Games and Fighting Games

Maybe you’ve heard that playing video games will rot your brain or lead to other negative consequences. While sitting in front of the screen for hours a day may take time away from other positive activities, the mental stimulation of game playing has proven benefits. Action games, fighting games and other fast-paced adventures can actually help your brain.

Studies have shown that playing action games can improve sharpness of vision, accuracy, alertness and response times. One study showed that gamers made accurate decisions 25% more quickly than those who don’t play. Oddly enough, fighting games and shooters have demonstrated more positive effects than strategy based games. The fast action provides a high level of stimulation that keeps the brain active and engaged. The ability to focus on a task at hand while ignoring distractions is enhanced by playing these types of games.

It has long been known that puzzles and games are good for aging individuals, with the benefits of improving mental fitness and reducing the cognitive decline of old age. Contrary to popular opinion, research suggests that video action games may be more effective than the old-fashioned crossword puzzle or card game. Maybe it’s time to pit Grandma and Grandpa against each other in a fighting game!

Gamers will be happy to hear that these effects increase with the amount of gaming. That is, the more time you spend playing video games, the more of these benefits you will see. Of course, it is still important to act with moderation. Too much time in the virtual world can result in neglecting things like work, school, family or physical activity.

So, do you need to drop hundreds of dollars on expensive game consoles or computer software? That is certainly an option. However, as the old saying goes, sometimes the best things are free. Gamers today have more options than ever before, and many of them won’t cost you a penny. From apps on your mobile phone to social networks and browser based Flash, HTML5 or JavaScript games, there are plenty of free options.

Remember, to realize the most benefits of brain boosting gaming, you’ll want to opt for fast-paced adventure and fighting games. Now that online games are sophisticated enough to rival traditional console, arcade and PC software games, it’s easy to find websites that let you play directly from a web browser. In fact, there are dozens of great free games available to you right now.

Get gaming and boost your brain power!