Why Should You Invest in Android Apps?

To be honest, a mobile application is an icing on the cake for the user experience, while calls and text messages are the foremost functions of a mobile device. Nevertheless, an app can become the topmost priority for a person, if it is engaging enough. A mobile application can create brand loyalty and help you from falling behind in the competitive market. As a matter of fact, the users want their favorite brands and companies to develop their own mobile applications for a customized user experience. The Mobile application development in India has become a serious business as there is a growing urge to develop and design mobile applications.

A mobile application is the best marketing and communication tool for any business/company in an inexpensive way. Keeping in mind, the importance of mobile application and its usability, you can either choose Android or iOS. Before you develop your app, it is advisable to do a market research on the Android and iPhone app development companies in town to find the right developer for you. All most every entrepreneur might come across this question: Android or iOS? Both the platforms have its own pros and cons. Based on your requirements, choose the right platform for your app.

The green robotic human is known for its lucrative features, affordability and smartphone fragmentation. Unlike Apple, Android has a wide range of devices which makes it the topmost priority in app development. Wait! This isn’t the only reason to choose Android. There are more advantages in developing an Android app. Here’s why:

Android dominates the Indian smartphone market

According to a recent survey, the Android operating system has captured 97 percent of the Indian smartphone market. Currently, India stands as the world’s third largest smartphone market after China and the USA.

Android is only the market which can offer high-quality features at an affordable price for an extensive range of mobile devices. To put it simply, any average Indian consumer can buy an Android smartphone within his/her preferred budget. Due to the market segmentation and affordability, Android still continues to dominate the Indian smartphone market share.

Android offers low barriers to entry

The iOS app development companies must require a Mac desktop to develop the iOS apps. On the other hand, Android app development can be done on a Windows, Linux or Mac. Moreover, Google charges a one-time payment of $25 to register as a developer while Apple charges $99 annually. For an Android app development, all you need is a system and a fee of $25 to start your development process.

Android apps are developed using JAVA

Java is proven to be the most powerful programming language and used for developing a wide range of devices. It is an open source which provides free source code from its Java Development Kit (JDK) to the developers and the added advantage is that it can run on any system regardless of the hardware and software dependency. This powerful programming language is used for developing the native Android apps.

As Android apps are written using the Java programming language, it can be easily ported to other platforms like Symbian, Blackberry, Ubuntu and Chrome OS.

Android is great at customization

Are you tired of the same old widgets? Chill! Download a widget from a third party app and replace it with your stock one. Bored of the same layout? You can download and replace it too. Android allows you to customize your app the way you like it – that’s the foremost reason why developers love developing apps on Android than any other platforms.

Android provides the perfect platform

In the fast-growing app market, the ability to adapt quickly does matter a lot. Android’s Google Play Store allows you to update the app within an hour, in response to the user’s feedback while the App Store follows the same lengthy process to submit your app. You can submit the same app for multiple times on the Play Store while you’ll need at least a week to launch your updated app on the App Store.

Beside the multiple uploads, it also offers Alpha and Beta releases which can be accessed by a set of members to test your app. Based on the feedbacks from the testers, you can rectify the errors and/or incorporate some features before it reaches the actual users. Thus, Android provides the perfect platform to test your app.

Android is profitable

Yes! You heard it right. The general assumption is that the iPhone users are rich to make in-app purchases, and thereby it generates more revenue than Android. But this isn’t true anymore. Android developers can generate revenue through initial app purchases, in-app purchases and from the most profitable way-app ads.

According to a survey by DAU-UP, the average revenue per user for Android games was just 20% by January 2010. Surprisingly, it has reached to 65% by the year end. Moreover, the advertising cost are 20-50% lower on Android apps, which can eventually be more profitable than the iPhone apps.

Now that you are aware of the benefits of investing in the Android app, you can develop your app on this most promising platform to stay ahead in this competitive market. Due to its usability and affordability, Android still remains unbeatable and continues to rule the smartphone market. Remember, developing an Android app isn’t an expense. It’s an investment!

The Mobile Application Development Industry and the Potential Impact of Android

Over the past decade, Google has become the dominant force on the web, processing over one billion search requests per day. However, Google’s web dominance only extends to desktop PCs, which are slowly being replaced by mobile devices, with over 3 times more mobile devices than desktops being sold each year. The Android is Google strategy to extend its reach into the rapidly expanding mobile market.

The open source property of Android is Google’s unique selling point. Google recognised that the mobile experience on the most part is inferior to the desktop experience due to the restrictions placed on mobile application developers. Apple, the manufacturers of the iPhone have been known to refuse to approve third party programs because they replace integrated features of the iPhone. Android is a completely open platform that will allow developers to create applications that call upon the use of any of a handset’s core features. Android also aims to give developers the tools to innovate by allowing applications to combine information from a variety of sources such as the internet or other mobile device users.

The Android operating system aims to bring the experience users enjoy on desktop PCs to the mobile world. Mobile devices operate on a closed system where only applications approved by the manufacturer can be installed on devices. Mobile applications developers are usually forced to obtain code-signing certificates, which cost both time and money. With Android, developers will be able to install any application they develop instantly. The reduction in development costs will open up the market to new developers. Since Android’s success hinges on how third party developers react to the open system, the more developers able to develop for the system, the better for Google.

Google has a 16 billion dollar advertising empire on the web and seeks to transfer this to mobile devices. Although smaller screens pose a challenge to advertising space, mobile devices also offer new opportunities, as due to their mobile nature location based adverting can be used to market nearby services to potential customers. All Android devices will be constantly connected to the web to take advantage of location-based services.

For all the promise of Android, there are several barriers to its success, some of which have already begun to affect its chances of success. The biggest barrier to Android’s success is the sluggishness with which network providers are adopting Android devices. In 2008 when Google launched its first mobile device on T-mobile, it was widely thought that they would quickly enter into partnership with larger mobile network carriers such as Verizon and AT&T. Their failure to do this has resulted in a slow uptake of Android devices by consumers, as T-Mobile is only the fourth largest carrier in the US.

Mobile network providers may also be reluctant to enter into partnership with Google because several applications developed for Android completely circumvent their services resulting in a loss of revenue. The biggest example of this is Google Voice, which allows users to send text messages through their phone’s data plan. This means that there is no need for a Google voice user to have a text-messaging plan with their network since Google Voice offers what is essentially free text messaging.

The Android operating system has also encountered resistance from manufacturers for a number of reasons. Some manufacturers feel that the an open source mobile operating system threatens their own pre-packaged applications as network operators and users will be able to completely re-customise an Android phone, rendering manufacturers’ own applications useless. To compete effectively manufacturers want to be able to differentiate their phones and have a unique identity.

Some manufacturers fear that the emergence of a mobile operating system without any licensing fees could result in an influx of new manufacturers into the market as license fees act as a barrier to entry to new firms. This will result in a loss of market share for the existing firms.

Google’s Android has fulfilled part of the promise it had when it was first unveiled. It has lead to new and innovative applications being developed and allowed more developers to enter the market. However, it is yet to live up to its potential. If it is to succeed Android needs the support of more manufacturers and mobile network providers. In November and December 2009 Verizon and Motorola launched a new phone using Android, which is a step in the right direction. Google has the influence and vision to completely revamp the mobile market and with the help of their hardware partners, they are likely to succeed.

Gaming and Couponing Your Brand

Companies and small businesses today have a lot of options when it comes to marketing and promoting their brand. It’s not just about going door to door, doing TV and radio advertising campaigns, or distributing fliers at your local grocery store. Now you have various other options such as creating a website, starting a blog, making a page in different social networking sites, and so on. It’s about visibility and the Internet is currently the place where most people spend a lot of their time.

There are so many ways you can promote your brand on the web. There’s Facebook and Twitter, and the fast growing site- Pinterest. There’s LinkedIn, there’s Google+, and don’t forget SEO to ensure that you dominate the search engines. You can create websites, blogs, and join popular article sites such as EzineArticles. You can utilize well-placed online ads that will (hopefully) get clicked on. And you can use popular tools such as gaming and couponing in order to entice customers to buy from you or obtain the services you’re offering.

Games existed offline first

Though online gaming may sound a bit childish to you, many people continue to enjoy online games, even middle aged adults. Games are a great way to kick back, relax, and just let yourself forget about everything even for a little while. It’s also an excellent way to have fun, to challenge yourself, to compete against others, and even to bond with people. Games and contests are a great way to promote your brand. After all, who wouldn’t want to win in a contest?

Couponing – can be good and bad

Couponing has also become extremely popular among the public today. With the advent of Groupon and FourSquare, everyone now enjoys looking for the best deals when it comes to brands they love as well as the brands they want to try out. It’s a great way to gain exposure for your brand, as many people simply can’t resist a good deal. There’s just something irresistible about getting 50% off a new restaurant, or 30% off a nice dress.

As a small business owner, if you’re looking into using gaming and couponing in marketing your brand, then you should definitely consider using Fanplayr. Fanplayr.com gives you the ability to add coupons and offer gamification in your social marketing mix. It offers an excellent and innovative way to attract and engage your customers.

Fanplayr – A resource for you

Social marketing has quickly become the most popular way of promoting your brand. Everything has become “social” these days, as more and more people use social networking sites to with their friends, play games, use apps, connect with their favorite brands, and so on.

Fanplayr provides you the ability to engage with your audience through gamification and couponing across different platforms. And the best part is, you don’t have to be a programmer or developer to start creating your own gaming and couponing campaign. In less than 15 minutes, you can set up a coupon game that you could place on your website, include in your newsletter, share on Facebook, and offer on mobile. It’s that simple.

Fanplayr also recently announced that it has entered into partnership with Ifeelgoods so it can bring Facebook credits to “smart and targeted” social offers and coupons. This empowers Magenta merchants all over the world by being able to benefit from low-cost Facebook credits in order to get better returns on their offers and coupons.

Feeling rewarded and engaged

Your brand promotion and messaging can become boring if you don’t mix it up, which is why using gaming and couponing can definitely capture your customer’s attention. Both small businesses and large companies can utilize this feature in order to engage and connect with consumers better. Customers feel rewarded when they play the game and then win the prize of a coupon that they can redeem when they like.

When it comes to social marketing, it’s really about finding the best ways to enhance your brand and engage with your consumers. Since there are so many other brands that offer the same or similar products or services, it’s vital for you to stand out and differentiate yourself by offering fun and unique things to your customers.

Fanplayr in partnership with Ifeelgoods definitely offers some interesting options for small business owners who want to offer their customers something new. Don’t limit yourself to traditional marketing campaigns that may end up boring your customers. Add new and interesting offers, such as gaming and couponing to connect with them further.