Boosting Sales With Mobile Real Estate Advertising

Mobile marketing is a great complement to your real estate advertising. Virtually everyone carries a cell phone. In fact, it isn’t uncommon for someone to have two active cell phones. Many of those cell phones have Internet access and the ability to install applications.

Cell Market By Country

Cell phone penetration in many countries (meaning, cell phones to population) is often north of 70% and commonly over 100%. 100% and above simply means there are more cell phones in that countries than people. Here is a short list of some recent percentages, according to Wikipedia:

China 67%
United States 96%
Russia 152%
United Kingdom 123%
Montenegro 192%
Japan 84%
South Korea 97%

As you can see from the list above, mobile advertising can be very lucrative. You might be wondering exactly how does this work. The answer to that question will depend on the cell phone’s capabilities. Does it have Internet access? Does it allow app installation? Is it an Android or iPhone? At a minimum, the cell phone should have Internet access. Below are some mediums for deliver ads on Internet enabled phones.

Mobile Ad Market by Platform

According to a 2011 Nielson Mobile Insights marketing report, cell manufacturer marketing broke down this like:

Android OS 50%
Apple iOS 25%
RIM Blackberry OS 15%
Microsoft Windows Mobile 7%
Palm/Web OS 2%
Symbian OS 1%

Android based phones and the iPhone are great platforms for installing applications. Targeting these two platforms alone brings 75% of the market to you. You might be wondering what kind of can I create that will be will want to install? And furthermore, how do I use it for advertising? To answer the first question, creating a blog on your website is a great way to drive interest to your mobile app. If you feed the mobile app with your blog, you won’t even have to worry about creating special content for the mobile apps Having great content on your blog will entice interest and almost ensure installations of your mobile app. Also, it’s best that your mobile app be free.

To answer the second question of how to advertise using the mobile app, simply install ads into the mobile app. Android and iPhone platforms allow using 3rd party ad providers. These ads can be targeted to specific categories and even locations. iPhone also have their on rich media version of ads named iAds. These ads are extremely interactive and integrate well with iPhone apps.

You will need to hire a developer to create these applications for you. However, many developers are now creating both Android and iPhone apps, allowing you to focus on one application company. It’s likely you may spend approximately $750 – $1500 on each app.

Google Mobile Ads

Most Internet enabled cell phones can search the web, commonly using Google. You can purchase mobile ads through Google and maintain them through Google’s website. These ads can also be located targeted. Great for your real estate advertising campaigns.

Cause/Effect Relationship Between Android Development and Mobile Industry

Mobile Industry is experiencing a devastating change phenomenon. A small communicating handset has transformed into a mini computer maintaining its original functionality also. Numerous Companies have integrated the qualities of computer on mobile phones for enhanced functioning. Experience Google’s role in this dynamism.

Google is a supreme power for the past decade in the web industry. It processes billions of search requests every day. However, Google’s dominance is only limited to desktop PC, which is gradually being replaced by the small screen mobile devices. Every year sale of mobile is increasing; currently it is three times more as compared to desktop. The launch of Android OS is Google tactic to expand its infiltration into the speedily growing profitable mobile market.

The Android platform is Google’s outstanding business model. Android technology is an entirely open-source platform. Developers can create mobile applications by using the phone’s core features. Android developers equipped with the tools that allow applications to collect data using a variety of the platform like the Internet or other users.

The Android OS committed to bringing the same experience users have on a desktop personal computer to the mobile phone. Mostly, mobile phones operate in a closed environment where applications permitted by the producer can be allowed to run on devices. However, With Google’s Android, software developers can install any software they develop, quickly. The cost reduction in application development opens a new market segment for software developers.

Google is the owner of multibillion dollar advertising business on the web and planning to shift this to the mobile domain. Smaller display screen is a big challenge to advertising space. In spites of some limitation, mobile devices have opened the new doors of opportunities due to location based adverting. Market can target directly to potential consumers. All Androids mobile devices are connected to the Internet to help achieve location-based advertising services.

In this competitive world, developing space in the market is not an easy task not even for the big boss like Google. There are numbers of barriers for Google before reaching the success point. The main obstacle to Android’s victory is the indolence with which mobile network service providers are adopting Android machine.

The Google’s Android mobile OS have also faced opposition from phone manufacturers for multiple reasons. Some of them feel that operators and users will totally re-customize phone application that makes their own applications useless and destroys their unique identity. Others fear mobile OS without licensing fees could flood new company into the market. This will adversely affect their market share for the existing mobile company.

Some of the Largest Brands Are Using Game Based Apps For Advertising and Promotions

Over 550 businesses and schools have used a scavenger game application available on iPhone and Android mobile devices to drive and enhance their advertising and promotions. The SCVNGR app development platform includes notable users such as the Boston Celtics, Boston Globe, New England Patriots, Journeys, The New York Times, Universal Music Canada, Warner Bros, as well as colleges and universities including Princeton. Using mobile games as a platform for ads and promotions is one of the latest trends in consumer engagement, especially the millennial generation that grew up on video gaming.
 
The essence of the SCVNGR platform is three interconnecting elements: Challenges, which are things to do at places; Treks, which connect places and challenges; and Rewards, that offer benefits for playing. Players earn points in a Challenge – checking-in is worth a point, telling your friends where you are is worth 2 points, and and providing content about a location such as a picture is also worth 2 points. The platform’s database is understood to include already over 20 millions locations.
 
Marketing opportunities abound, from directing a Trek to a specific location with advertising and promotion opportunities along the journey and at the destinations, through utilizing consumer experiences and user generated content that involves the brand at Challenges and Treks. Of course, the Rewards can easily be tied to photo opportunities and further promotions. Fun and games are thereby able to leverage off brand related content, locations & competition.
 
For instance, a Philadelphia Diamond retailer, Robbins Diamonds, fashioned an interactive city-wide treasure hunt to find a hidden diamond ring. Clues were delivered to competitors cellphone’s by SMS text messages, mobileweb or in-app notifications. Pre-event publicity and media coverage included media from traditional print through to digital blogs. As a result, there were almost 2,000 applications for the 250 available spots and 2.5 million impressions for the retailer in TV, print, radio & internet immediately before their busiest season. See the full case study at scvngr.com

Advertising and promotions are no longer one way streets – mobile apps like SCVNGR & others are paving the way for experiential marketing utilizing the mobility benefits of those media and mediums that are with us 24/7 – the mobile phone. As Robbins Diamonds was able to accomplish, you can use a mobile app to rise above the noise produced by your competitors and saturated ad markets. As well, by involving your customers in an experience they will remember and associate with your product, you are creating a positive top of mind recall event that will be hard to match through conventional ads or promotional opportunities.