Boost Your Business Prospects With Custom Android Application Development

As a versatile mobile operating system based on the Linux kernel, Google Android development has been going places since it was first introduced in 2008. It has been primarily designed for touch-screen mobile devices such as smart phones and tablets and is being increasingly used for other high-end Android applications such as televisions, cars, games consoles, digital cameras, watches, and other electronic equipments.

For this reason, custom Android application development services have gained high prominence around the world. Android has proved to be a convenient development platform for mobile devices because of the secure environment that it provides along with the openness and thorough support of Google. Hence, Android is a complete mobile operating system.

Custom Android application development services now covers a vast spectrum of categories such as multimedia, travel, Internet, eCommerce, games and other areas. The market for Android apps is steadily rising because of the increasing popularity of Android smart phones and the ease of use of Android apps.

Since Android is an open-source OS, it is opening up several possibilities for third party developers keen on exploiting the open-source nature of Android and taking Android development a step further. Thus, the prospects for Android development are now potentially infinite as more and more unique Android apps are being created every day. Android comes with a large collection of libraries to extend an application’s potential. The Android Software Development Kit also provides developers several ways of creating unique and interactive apps for Android enthusiasts around the world.

Android takes the possibility of custom development much further than any other mobile OS. Written in Java and C++, Android comes packaged as a group of programs especially for mobile devices. Android offers highly advanced possibilities in the form of features such as:

>> Messaging
>> Web browser
>> Voice based features
>> Multi-touch
>> Multitasking
>> Screen capture
>> Video calling
>> Multiple language support
>> Accessibility
>> Connectivity
>> Bluetooth
>> Tethering
>> Streaming media support
>> Media support
>> External storage
>> Hardware support
>> Java support
>> Handset layouts
>> Storage

These features make Android the most preferable mobile development platform for developers around the world. Custom Android application development therefore has the potential and the ability to expand the frontiers of your business manifold. Android offers you several possibilities ranging from simplifying your business processes to managing your business profitably. As a business person, you can effectively leverage the power and versatility of Android to make the next powerful move in your business. Day-to-day tasks such as advertising your business, attracting new customers and increasing your customer base, making additional sales, and spreading the awareness about your brand become more simplified with the help of custom Android apps.

Today, several companies offer custom Android development services to provide you a scalable and robust Android app. However, it is very essential for the Android developers associated with these companies to be extremely professional and talented in their work. Android development requires a high level of ingenuity and imagination as well. An exposure to several verticals across a cross section of industries is also advantageous. In a nutshell, a technically sound development team is crucial to your Android app success and consequently the success of your own business.

Samsung Galaxy S – Films and Games and More, Oh My!

Samsung has unleashed all it has to challenge the iPhone with the Samsung Galaxy S, and after a hopeful update of Android to the 2.2 operating system, it is easily one of the smartest of smart phones. The new version of Android will give the phone a great bump in class with smother internet browsing and enhanced navigation. It will also provide the Galaxy S a better done pinch and zoom function, allowing even those with the worst of eyesight to read every word on the handset’s massive four inch screen.

The updated Google maps with location navigation will help in refreshing directions from exact locations, due to the internal GPS, and the new version of Flash will help those improved colours to look even more vivid. Not only will the internet and apps look good, but work shot on the HD camera will feel a little more HD when the playback feature is used. Speaking of films, Samsung is rolling out a movies and games package for new users of the Galaxy S that is sure to impress.

Samsung is giving away a bundle worth over £50 and offers at least six games and three movies through their Gameloft and Samsung Movies apps, which give access to thousands of hit movie and game titles. The offer is to run through March 31stand will need to be redeemed by the 30thof April by registering the phone with the original receipt for your pay monthly phone.

Beyond the new media package, there are still the same great features to the Samsung Galaxy S that has made it one of the pinnacle smart phones. The five megapixel camera provides incredible pictures from a mobile phone, coping greatly with poor lighting situations even without a built in flash. The music player provides great sound and new music just a finger tap away with 3G connectivity to download all of the classics. And the battery handles all of the multi-media-ing very well with a using time of up to 6.3 hours and a standby time of 24 hours.

Games and Brand Extension – Do They Click?

For this article I wanted to look into the way that traditional games and gaming elements have been used to enter the mainstream space from a business standpoint to either incentivise consumers or engage them on a different level.

Games are primarily an entertainment medium, but that hasn’t stopped companies from having games developed to reach a different demographic than perhaps represents their core market. An ad campaign may run for 2 weeks, 4 weeks or 2 months but branding within a game can have a much longer shelf life. The most common example of brand extension within the gaming arena focuses on movie tie-ins. Many Disney/Pixar films release a game based on the film around the same date. It helps consumers engage with the film on a deeper level and get to know the characters and brand better making it ultimately more likely that additional purchases of merchandise or DVDs are made. The main issue with game tie-ins however is often they are rushed to coincide with the film release and most end up being fairly average titles. The sheer fact that the majority are aimed at a very young audience means though that children tend not to worry too much about this and just enjoy controlling the characters.

Looking at something completely different from an engagement aspect. Papa John’s pizza in the UK released a mobile gaming app which had you deal with pizza orders and create pizzas as perfectly and speedily as possible. App was priced at 69p with the hook being if you reached a certain score then you could earn a free pizza. It was a well made game and was quite a fun stand alone game as well as being challenging in the later levels. The only disappointing part was upon reaching your free pizza it was for collection only which limited me somewhat but was still a good prize.

Weight Watchers UK campaign last year focused on treating weight loss like a game thanks to the point system that was in use. It was an interesting take on things but it wasn’t continued for the 2013 marketing campaign. Arguably, despite the fresh take on losing weight, it didn’t engage the largely female audience of its membership base as even now, females are still in the minority when it comes to enjoying games. It perhaps didn’t resonate as strongly as it should have.

When there is a natural gaming tie-in that fits organically such as in Wreck-It-Ralph you get the best of both worlds – a good film and a very relevant game. You even have in-game advertising which can be seen in many of the Need For Speed series of games. Rockstar also create such believable worlds with their Grand Theft Auto series that there are teams dedicated to creating fictional brands within this universe – they actually extend their own brands within the games and also into the real world. Rusty Brown Ring Donuts is one that always springs to mind.

I’d be interested to hear any other examples you may have experienced perhaps in countries other than the UK.