The Mobile Application Development Industry and the Potential Impact of Android

Over the past decade, Google has become the dominant force on the web, processing over one billion search requests per day. However, Google’s web dominance only extends to desktop PCs, which are slowly being replaced by mobile devices, with over 3 times more mobile devices than desktops being sold each year. The Android is Google strategy to extend its reach into the rapidly expanding mobile market.

The open source property of Android is Google’s unique selling point. Google recognised that the mobile experience on the most part is inferior to the desktop experience due to the restrictions placed on mobile application developers. Apple, the manufacturers of the iPhone have been known to refuse to approve third party programs because they replace integrated features of the iPhone. Android is a completely open platform that will allow developers to create applications that call upon the use of any of a handset’s core features. Android also aims to give developers the tools to innovate by allowing applications to combine information from a variety of sources such as the internet or other mobile device users.

The Android operating system aims to bring the experience users enjoy on desktop PCs to the mobile world. Mobile devices operate on a closed system where only applications approved by the manufacturer can be installed on devices. Mobile applications developers are usually forced to obtain code-signing certificates, which cost both time and money. With Android, developers will be able to install any application they develop instantly. The reduction in development costs will open up the market to new developers. Since Android’s success hinges on how third party developers react to the open system, the more developers able to develop for the system, the better for Google.

Google has a 16 billion dollar advertising empire on the web and seeks to transfer this to mobile devices. Although smaller screens pose a challenge to advertising space, mobile devices also offer new opportunities, as due to their mobile nature location based adverting can be used to market nearby services to potential customers. All Android devices will be constantly connected to the web to take advantage of location-based services.

For all the promise of Android, there are several barriers to its success, some of which have already begun to affect its chances of success. The biggest barrier to Android’s success is the sluggishness with which network providers are adopting Android devices. In 2008 when Google launched its first mobile device on T-mobile, it was widely thought that they would quickly enter into partnership with larger mobile network carriers such as Verizon and AT&T. Their failure to do this has resulted in a slow uptake of Android devices by consumers, as T-Mobile is only the fourth largest carrier in the US.

Mobile network providers may also be reluctant to enter into partnership with Google because several applications developed for Android completely circumvent their services resulting in a loss of revenue. The biggest example of this is Google Voice, which allows users to send text messages through their phone’s data plan. This means that there is no need for a Google voice user to have a text-messaging plan with their network since Google Voice offers what is essentially free text messaging.

The Android operating system has also encountered resistance from manufacturers for a number of reasons. Some manufacturers feel that the an open source mobile operating system threatens their own pre-packaged applications as network operators and users will be able to completely re-customise an Android phone, rendering manufacturers’ own applications useless. To compete effectively manufacturers want to be able to differentiate their phones and have a unique identity.

Some manufacturers fear that the emergence of a mobile operating system without any licensing fees could result in an influx of new manufacturers into the market as license fees act as a barrier to entry to new firms. This will result in a loss of market share for the existing firms.

Google’s Android has fulfilled part of the promise it had when it was first unveiled. It has lead to new and innovative applications being developed and allowed more developers to enter the market. However, it is yet to live up to its potential. If it is to succeed Android needs the support of more manufacturers and mobile network providers. In November and December 2009 Verizon and Motorola launched a new phone using Android, which is a step in the right direction. Google has the influence and vision to completely revamp the mobile market and with the help of their hardware partners, they are likely to succeed.

Gaming and Couponing Your Brand

Companies and small businesses today have a lot of options when it comes to marketing and promoting their brand. It’s not just about going door to door, doing TV and radio advertising campaigns, or distributing fliers at your local grocery store. Now you have various other options such as creating a website, starting a blog, making a page in different social networking sites, and so on. It’s about visibility and the Internet is currently the place where most people spend a lot of their time.

There are so many ways you can promote your brand on the web. There’s Facebook and Twitter, and the fast growing site- Pinterest. There’s LinkedIn, there’s Google+, and don’t forget SEO to ensure that you dominate the search engines. You can create websites, blogs, and join popular article sites such as EzineArticles. You can utilize well-placed online ads that will (hopefully) get clicked on. And you can use popular tools such as gaming and couponing in order to entice customers to buy from you or obtain the services you’re offering.

Games existed offline first

Though online gaming may sound a bit childish to you, many people continue to enjoy online games, even middle aged adults. Games are a great way to kick back, relax, and just let yourself forget about everything even for a little while. It’s also an excellent way to have fun, to challenge yourself, to compete against others, and even to bond with people. Games and contests are a great way to promote your brand. After all, who wouldn’t want to win in a contest?

Couponing – can be good and bad

Couponing has also become extremely popular among the public today. With the advent of Groupon and FourSquare, everyone now enjoys looking for the best deals when it comes to brands they love as well as the brands they want to try out. It’s a great way to gain exposure for your brand, as many people simply can’t resist a good deal. There’s just something irresistible about getting 50% off a new restaurant, or 30% off a nice dress.

As a small business owner, if you’re looking into using gaming and couponing in marketing your brand, then you should definitely consider using Fanplayr. Fanplayr.com gives you the ability to add coupons and offer gamification in your social marketing mix. It offers an excellent and innovative way to attract and engage your customers.

Fanplayr – A resource for you

Social marketing has quickly become the most popular way of promoting your brand. Everything has become “social” these days, as more and more people use social networking sites to with their friends, play games, use apps, connect with their favorite brands, and so on.

Fanplayr provides you the ability to engage with your audience through gamification and couponing across different platforms. And the best part is, you don’t have to be a programmer or developer to start creating your own gaming and couponing campaign. In less than 15 minutes, you can set up a coupon game that you could place on your website, include in your newsletter, share on Facebook, and offer on mobile. It’s that simple.

Fanplayr also recently announced that it has entered into partnership with Ifeelgoods so it can bring Facebook credits to “smart and targeted” social offers and coupons. This empowers Magenta merchants all over the world by being able to benefit from low-cost Facebook credits in order to get better returns on their offers and coupons.

Feeling rewarded and engaged

Your brand promotion and messaging can become boring if you don’t mix it up, which is why using gaming and couponing can definitely capture your customer’s attention. Both small businesses and large companies can utilize this feature in order to engage and connect with consumers better. Customers feel rewarded when they play the game and then win the prize of a coupon that they can redeem when they like.

When it comes to social marketing, it’s really about finding the best ways to enhance your brand and engage with your consumers. Since there are so many other brands that offer the same or similar products or services, it’s vital for you to stand out and differentiate yourself by offering fun and unique things to your customers.

Fanplayr in partnership with Ifeelgoods definitely offers some interesting options for small business owners who want to offer their customers something new. Don’t limit yourself to traditional marketing campaigns that may end up boring your customers. Add new and interesting offers, such as gaming and couponing to connect with them further.

Downloading Free Android Games And Apps – How To Protect Your Phone

Android applications and games are simply popular and fans keep looking for the latest and most interesting games or apps to download onto their phones. Usually to enjoy the exciting world of games and apps you need an Android application package or APK, which is that the file format that the Android operating system uses to install and distribute software especially the apps or games. The source of your APK downloader should be verified and trustworthy for you to have a pleasant experience downloading; but there are other simple things you can embrace to make sure that your phone remains safe from malware when downloading the android apps.

1. Keep off unknown sources

Google Play is the best installation source when it comes to the android apps, but you still have an option of getting the apps from other reliable sources. You can find Google Play APK easily today, but you ought to be careful with the APK file that you download because you could end up with malware on the device. What you should do is to ensure that the source is safe and disable unknown source installations on your device until a time when you feel safe enough to trust the download from a given source.

2. Double check your app ratings

Just because the games and apps are on Google Play does not necessarily make them safe for downloading. Always make a point of checking reviews and ratings of the android games and apps you are about to download because they can help you unveil technical issues you are likely to encounter. In essence the higher the rating of the game or app and the more downloads it has received, then safer it should be for you to download it. If you are interested in new releases that have little feedback on them, then take your time to research a little bit more about them before you go ahead with the download.

3. Check the app or game details

Details about the publisher and developer of the game or apps you are about to download can help you determine how legitimate they are. You can use independent discussion forums and reviews to get the details you need so you can confirm that what you are about to download is the correct app or game. Malware writers easily create apps that are very similar to the popular ones so make sure that you take your time to check that the app developer, name and publisher are correct before you do ahead.

4. Know permissions you grant

When installing a new app or game, you get a list of permissions that you grant the software. Unfortunately, not many users understand or take time to check what permissions they grant. Be on the safe side by evaluating permissions and why they are needed so you know whether they have a valid reason or they are suspicious. If what you are allowing the software to do is suspicious then don’t grant the permission.