Advertise on a Large Scale With Mobiles

Mobile phones have become an integral part of business. The ability to conference, catch important emails, return or make an important call, or access business files while on the move means never being “unprepared” or “out of touch”. But it isn’t just the working Joe that has benefited from the ability to constantly be available. Cell phones have changed drastically over the last several years and these changes have given every cell phone user ways to roam social networking sites, play games with other users over their wi-fi or 3g connection, and browse for newer, more exciting applications.

How many people can accurately be estimated to own a mobile phone? How many families? When looked at in terms of size, it is safe to say that each home has at least two cell phones. That calculates to billions of phones. Billions! Each of those phones is capable of browsing the web and the vast majority are capable of downloading and running software applications. But what other resources and options are available to companies because of this wide spread opportunity?

People learn and remember things by sight, sound, and hands on experience. The hands on experience is obviously covered and sound is pretty well in “hand” too. But cell phones offer users a vast array of information that is clearly visible. Shouldn’t companies take the opportunity to use this to their advantage? For years advertising has proven its ability to reach a wide range audience over television, radio, and physical signage. How much wider the range if billions of people are seeing that same advertising on their cell phones? The scope is almost mind boggling.

Mobile marketing is more integral to the success of a business than just about anything else. Certainly a business can’t go anywhere without employees – it can’t grow or thrive without people to ensure business goals are met. It can’t thrive without a driving force behind the wheel that is ready to meet and overcome obstacles. But a one man business can be just as successful as a multi million dollar business with the help of advertising. Taking this advertising to the next level by using the billions of cell phones people use ever day could benefit businesses on a whole new level. Android advertising is simply the next logical step to increasing customer base and awareness.

Android Operating System

The Android system is driven by open source software, based on Linux, and allows for creativity and custom screens to be created en mass. Icon driven screens allow you to place your favorite icons anywhere you want them. Android was created to be the customizable, open source, iPhone killer. The system is quite similar in appearance to the iPhone but the internal operations are quite different.

Requirements for the Android system hardware are virtually nonexistent due to its open source base. There are Android phones ranging in price from $100 to $800+ based on the hardware they are made from. This is due to the system being extremely adaptable from beginning conception to fit all shapes and sizes. If you want a better phone you have to pay for it. If cost is a larger factor you may have a smartphone for in many cases no cost. The ease of availability has pushed Android to the forefront and has allowed it to directly challenge the iPhone for smartphone supremacy throughout the world.

The system is capable of multi core processing, 32 gigabyte removable storage, 1080 screen resolution, full multi tasking, mobile Flash, Chrome browser, multi touch screens, GPS, accelerometers, gyroscopes, barometers, magnetometers, thermometers, and you get the point. If it can be done on a phone it will be done on Android. The Android system is highly prized by techs due its extreme functionality. Android has many branding contracts. As an example most will refer to all Androids as Droids however the Droid is actually a brand of Motorola Android phone. Android has a very fast growing app store with over 500,000 apps and growing rapidly.

On the down side open source and a fast growing app store can lead to malware and security problems as well as system fragmentation issues. During 2011 there was an “unprecedented growth” of mobile malware attacks, with Android up a “stratospheric 3,325 percent”, according to a report by the Juniper Networks Mobile Threat Center. For the full article: http://www.zdnet.com/blog/hardware/report-android-malware-up-3325-in-2011/18449. One may reasonably protect themselves by installing malware protection on your phone and taking care not to download new apps unless you know the app publisher’s name such as Rovio (Angry Birds), Pop Cap (Plants Vs Zombies), and Google (Android) and wait until there are a few legitimate positive reviews about the app. Android should be protected with the same care as you would your PC. The system fragmentation issue is caused by so many hardware configurations being capable of running Android but so many apps being created for low to high end specifications. As a general rule Android developers try for a rough 80% compatibility rate. http://techcrunch.com/2012/06/02/android-qa-testing-quality-assurance/

The Android system has the backing of the Open Handset Alliance and predominantly Google. A large part in the pricing of Android Systems and apps is based on advertisement subsidies. No one advertises better than Google and it shows in the lowering of prices. Android is the only mobile phone operating system that includes Adobe Flash in the browser enabling more internet than any other cell phone. Adobe has however stopped its mobile Flash program due to complications to concentrate on HTML5.

There are 7 versions of the Android system. Currently Froyo, Gingerbread, Honeycomb, and Ice Cream Sandwich are the most popular versions. Ice Cream Sandwich is the latest version and Jellybean will be the next. These all differ in functionality and security. Always check to make sure which version you have and if you can update as the next generation may solve any user problems you may have with your current version.

As with any system there are checks and balances. With the open source programming there can be security holes however there is an app for what you want to do and customization to let you do it easily or create the app yourself. Android is very versatile and a great choice if not the best choice for those who don’t mind putting a little thought into the use and functionality of their phone.

Choosing the Android Platform To Build Mobile Apps For Your Business

Android apps are available for a wide range of categories and are very popular among users. There are more than a million applications available in the Google Play Store. One of the reasons for the popularity of Android apps is the enormous Android user-base. As per the research made by Strategy Analytics, Android leads the smartphone market with a whopping market share of 81%!

A Large number of businesses prefer to have Android apps, to connect to its huge market. Let us look at some key benefits that a business can avail by choosing the Android platform for creating mobile apps.

  • Developers prefer the Android platform due to its open source nature. The platform offers many easy to use tools and intuitive Integrated Development Environment (IDE) to carry on development. Many skilled and experienced Android app developers are available in the market due to easy development options.
  • Android is the most popular and the most used OS, helping businesses to reach a wider audience, increase sales and enhance revenues.
  • Android is a preferred platform to build custom mobile apps. Its development environment allows creating applications tailored to meet the exact requirements of a business.
  • Creating an Android app is cost-efficient as compared to an iOS app. You can reduce your development costs and offer affordable apps to a large number of Android users, thus leading to an improved ROI.
  • The short Android app development cycle helps businesses to quicken their time-to-market and ensures the realization of returns in a short time-frame.
  • Android is an excellent platform for start-ups and small businesses due its low cost of development and easy process, thus helping businesses to enter the mobile app market quickly.
  • A wide range of Android applications is available in Google Play Store free of cost. As customers prefer free mobile apps to paid ones, there are chances of more downloads. You can keep your app free on the Play Store to attract more users and include the in-app purchase option or choose in-app advertising model, to earn revenues.
  • Android OS has a variety of ingenious and handy features, which assist developers in building exquisite applications. For example, developers efficiently use features like accelerometer, SQLite, magnetometer and more, to create a highly functional app.
  • There is an intense competition in the Android app market. Your business might lose many potential customers if you fail to tap this lucrative market. You thus need to get an Android application built to get a competitive advantage.

The future of the Android OS looks optimistic owing to its immense popularity and user-friendly features. Businesses can avail the benefits of this platform by getting innovative Android apps developed, to reach its millions of users. Android applications thus serve as a competitive tool for your business for market penetration.