Read Product Reviews to Find the Best Value

It’s not uncommon to ask a friend or neighbor how they like a particular item they have purchased. This could be a mixer, a grill, or any other item. People like to know what others think of a particular item before they go out and buy it. That’s the same thing with shopping online and ecommerce, except for the fact that you can’t easily ask your friend or neighbor what their experiences are. That’s where product reviews come into play.

Surely, as you have been shopping online you have noticed under a product it’s star rating. Not all websites offer this, but many do, and this is where you can easily read reviews and see what others have to say about a product. Generally, if a product only has one or two ratings you can’t take the information 100% at face value. That’s because although many reviews are written by legitimate consumers, some are fake reviews to make the product look better than it is. So, when you are shopping online and using product reviews to help you make a decision you need to know what to look for.

First of all, don’t look just at the star rating. Actually read what the reviewers said. This will give you good insight into the product and whether it will work for you or not. For example, you may see a product rated at 4.5 stars, which is a great rating. However, when you begin reading the reviews you notice the lower ratings were given by people who complained the dimensions of the product were larger than specified on the box. If you have a tight space then this is important information to you and may change your mind as to whether or not you should buy the item. The same thing goes for software. What if the software has great reviews, but the reviews left were all by computer programmers? This might mean the product is more advanced than you would like to think or that you won’t be able to use it as it was intended.

When it comes to shopping online product reviews are truly the only way for individuals to get a good idea of what is good and not so good about an item they are interested in buying. Keep in mind, too, that there are other websites that are in the business of writing reviews so you should do a little bit of research and see what various reviews say about a particular product before making a purchase. Putting in a little bit of effort on the front end will allow you to buy an item that is most likely to work for you and your needs.

How to Attract Product Reviews for Your Website

If you have a website that sells one product or the other, getting product reviews from your customers will definitely be one of your headaches. This is because 79% of your potential customers will look for reviews before making a purchase. As a result of this, you should formulate strategies that will ensure that customers leave feedback on products they have purchased. Here are some ways to go about it.

It is an eternal truth that people tend to participate in activities with opportunities of being rewarded, hence, offering incentives to customers for leaving reviews will encourage them to leave feedback on products purchased. It can be in form of discount on subsequent purchase, freebies, shopping points, gift certificates and so on. You can also appeal to them to leave comments because there are some people who are compelled more by self-sacrifice than by incentives.

Furthermore, design your site in such a way that it will be easy for customers to provide reviews. Let the review form be easy and simple to fill, and provide fields that they can easily supply answers to. After every purchase, endeavor to follow up with a customer through email until he/she provides a feedback. However, do not seize that opportunity to resort into spamming because it can damage your reputation. After about 2 to 3 emails on that subject, it is better to stop further emails so that you don’t offend your customers.

In addition, endeavor to provide qualitative service to your customers so that many of them will be willing to drop reviews. Even though you can’t satisfy everybody due to human error, strive to satisfy majority of them so that they will be eager to leave positive feedback. Remember that unhappy customers can actually damage your reputation by leaving negative reviews, so, do all you can to offer qualitative service.

Forming a group of product testers can also fetch you a quite number of positive reviews for your products. Invite some of your customers into this group and you have gotten for yourself regular reviewers. Identify customers with great influence and invite them to be your regular reviewers. You can offer them some incentives because your business stands to gain a lot from the good reports they write about your products.

Let your products be of high quality or else your review page will be full of negative comments, and if you think you can over-moderate it, internet users know third party review sites where they can get unbiased comments. Consequently, quality should be your watchword and you will experience sales beyond your expectation.

Android Game Vs iOS Game Development – What Should A Developer Choose?

When it comes to choosing a smart phone, one generally has to choose between mobile devices supporting two main platforms – iOS and Android. The other OS’s have not been included in the calculation as they form a very minuscule part of the equation. So, with the tremendous growth in the mobile gaming industry, upcoming developers are poised with the big question of choosing between iOS and Android game development. Both these platforms have their own pros and cons when it comes to game development. Let us have a look at the differences between these two platforms in this regard.

1. Development

Android takes more time than iOS. One of the prime reasons for this is the testing process. While iOS games have to be tested in a small number of devices (iPhones and iPads), Android games have to be tested in a wide variety of devices and this is very time consuming. Again, after testing, when bugs have been found and fixed, the testing has to be done again for all those devices. As a result, Android game development takes a considerable amount of time as compared to iOS game development.

2. Devices supporting the OS

One has to consider the devices supporting these platforms before making the decision as to which platform to use for game development. If you happen to be in Android game development, you have to think about developing for the myriads of Android devices available in the market. There are many companies manufacturing Android devices and all these devices come with different specifications as regards to the hardware used, the screen size, screen resolution, etc. So when one develops an Android game, he has to ensure that the game works in a multitude of devices.

Apple, on the other hand, produces a limited number of devices, and thus iOS game development is not as complicated, as it has to take into consideration a much lower variety of devices as compared to Android.

3. Revenue generation

A mobile app generates revenue in a number of ways, which includes app purchase, in app purchases, advertising, subscription, etc. It has been found that the App Store (the app distribution platform in iOS) generates more than double the revenue generated by Google Play (the app distribution platform in Android). This is because most of the apps and games available in the App Store are premium and users have to pay to download and use them. However, when it comes to the number of downloads Google Play scores over iOS because of the option of free downloading of apps and games, as well as the humongous number of Android users. This does not mean that there are no premium games available in Google Play; however, they are much less as compared to iOS. Revenue generation in Android apps is mainly due to in app purchases, cost per install, advertisements, and by offering a paid version of the apps with more features.

It totally depends on the developer on how he wants to make money from the game. However, for a quicker return on investment, iOS seems to be the ideal platform for game development.

4. Design

When it comes to games, the more they look real, a more immersive experience they provide. And this is one area where Android excels above iOS. While games in iOS devices look flat and you feel like playing “just another 2D game on a flat surface”, Google’s UI elements provide seams, shadows and edges, which ensure that the game has a more authentic look.

5. Investment

iOS games requires one to use the XCode IDE with the iOS SDK. XCode IDE runs only on MacBooks and to develop an iOS game, one would need to buy a MacBook with a pretty high configuration, which will prove to be a costly affair.

Android games requires one to download Android Studio and begin coding the app. Android Studio is supported by almost all the devices and one does not need to shell out those big bucks as an initial investment.

So, after the analysis, it seems that iOS has a slight edge over Android as a game development platform. However, it all depends on the developer as to which platform to choose. Nowadays, cross-platform development tools are also available which allows for both Android and iOS game development in a single platform.