Android Advertising And Your Business

At home or away, nearly everyone now has a cell phone. It was only a matter of time before advertisers took note of this fact, and developed ways to bring Android advertising to the masses. If your business is not yet harnessing this power, now is the time to get started.

Once of the reasons that some business owners have been hesitant to join in is simply that they did not understand how to launch their own campaign. This problem can easily be solved by using a mobile advertising company. The service that they provide is a simple one. It allows you to set up a campaign, launch it, and then track your progress. All of these factors are vital for success.

The cost for this service will vary. Generally, Android advertising can be purchased in two ways: cost per thousand impressions, or cost per click. It will be up to you to determine which the more affordable option is. This should be done based on the type of campaign you plan to launch. As far as exposure goes, either is a fine option. Both options can be used to quickly spread the word about your products or services.

Most Android advertising is done via text links or banners. Banners are available in several different sizes. Having the ability to track progress will help you determine if you have made the best choice. Many people overlook the power of text. However, when well written, it can be quite powerful. Banners are great too, so long as it grabs the attention of the viewer.

Though you should use a mobile advertising company to produce and launch campaigns, rest assured that the decisions are still in your hands. You will be able to customize and change your advertisements as you wish. This type of company is only in place to help, not dominate. That said, help is there when you need it. They want you to be successful, because if you are not, they are not.

Before launching any advertising campaign, it is important to make sure that your website is ready to receive traffic. After a campaign is active is not the time to go back and make tweaks. The site should be functional and ready for business. Always remember that there is only a small window of time in which to make an impression. Make sure that your homepage is built to impress.

Opportunities for Android Advertising

The Android platform for mobile phones has recently become one of the top mobile phone operating systems in the world. Android is based on free and open source software so that it can be implemented on many different mobile devices on a variety of networks. This adaptability means much more available clients, which always means good things for advertisers. Android is the second most used mobile platform in the world and every one of those users is a potential customer.

When the Android platform was still in its infancy, it was difficult for businesses to advertise on handheld devices. Thankfully, Google has changed the way we think about mobile advertising and how it is viewed on a cell phone. One of the first ways to advertise on Android, and still one of the most popular, is through mobile format website ads. These ads have been specially designed to be viewed on a mobile browser and work as seamlessly with the page as an ad on a computer browser. These ads can be a great option when partnered with a website which is commonly used on a mobile phone.

In 2009, Google shook up the emerging sector of mobile marketing and brought great new things to Android advertising. One of the most exciting features is the emergence of in-app advertisements. Applications built for mobile devices are one of the most popular sources of information and entertainment for users of the Android operating system. Because of this, it only makes sense to target the app market with advertising.

There are actually multiple types of ads that can appear within an app. Ads can range from links to other apps in the marketplace to Amazon store links to purchase items and everything in between (including Twitter pages!). There are also multi-panel banners which can animate multiple ads together as well as full screen expandable ads which can even include playing a video file – there are lots of options with Android advertising.

It is easy to see that there are many options for a business to successfully market itself on the Android. Internet advertising is time-tested and has now been adapted for the mobile platform. Android advertising has also expanded into the marketplace with a variety of in-app ads that are sure to entice users and create new customer bases.

Mobile Advertising – A Smart Strategy For Any Business

Businesses looking to expand their customer base and brand awareness are now seeking out the mobile marketing method. Mobile marketing is essentially doing what’s being done on the web in terms of advertising, except now it’s being done on mobile phones. And why is it so important for businesses to advertise over mobile phones? Well, mobile users are much more abundant than computer users, therefore, it only makes good business sense to tap into such a large global market.

There are plenty of mobile advertising platforms to choose from, and when it comes to marketing to specific phones, the Android phones are a great pick. The Android mobile phones have a large user base, which is only increasing as the days go by. Plus, the Android phones are intuitive devices that allows interaction between the user and the phone’s features in a simplistic manner. This is great because Android users are not just making phone calls, they are playing games, downloading Apps, surfing the web, etc. And businesses can send an advertising campaign to the Android platform and make a nice chunk of change.

The Android mobile phones handle banner ads very well, and this is important for businesses looking to place flashy banners in their ad campaigns. A regular phone or non-smartphone may not display banners properly, and this would result in low click through impressions. So it is imperative that ads display the way they are intended on mobile phones to have maximum success.

In the world of mobile marketing there’s a great amount of opportunity for businesses to take advantage of. There are many sites which are setup to make placing ads across mobile phones as easy as possible. All it takes is a simple signup process, and the campaigns can start. Most people who jump into mobile advertising start with test campaigns just to get more of an understanding of how powerful this can be. But once they see how easy and effective it is, mobile advertising is added as part of the regular marketing strategy.

Again, mobile advertising platforms for smartphones are great for banner ads and ads that are more than just your simple text link. The Android mobile phone as mentioned in the above paragraphs should be targeted. There are many different Android phones out there, and the user base is astronomical in size, so the potential customers a business can have is extremely high.